Breakaway

Swell Lab partnered with Breakaway on the campus of Texas A&M. Breakaway is one of the largest Christian on-campus gatherings in the country packing out sporting venues on a weekly basis.

The following is a small sample of the various apparel concepts we worked on this year.

Breakaway changes venues weekly so to keep everyone in the loop we designed this plastic luggage tag. The luggage tag comes inside of a small kit that promotes the app and special venue information.

Rooted Gala

Swell Lab partnered with Living Water International to produce the Rooted Gala. Swell Lab was responsible for the event design, collaborating on the script, branding, production, and all marketing collateral.

We created a custom die-cut design for the invitation that folded from a standard envelope size to a long-form invite that we believed our audience would hold on to.

25 Gala

Swell Lab partnered with Living Water International to produce the 25 Gala. This event was about celebrating the 25th anniversary of Living Water International. Swell Lab was responsible for the event design, collaborating on the script, branding, production, and all marketing collateral.

We were inspired by 1920s, art deco design. Our goal was to take inspiration from art deco but modernize it and incorporate illustrations that tied this look back to the work of Living Water.

We produced this event in Houston’s largest ballroom with a custom, circular stage in the middle of the room. Variations of the hype loop below played on floor to ceiling LED panels surrounding the space.

The Concept that Didn’t Make the Cut

We started the look for 25 with 3D rendered artwork. We liked the look but ultimately opted for the flat, illustrated concept seen above.

Shalom Campaign

Swell Lab partnered with Breakaway Ministries to brand their annual Shalom campaign. Shalom challenges college students to engage in relief and development efforts around a current global crisis.

The Ends of the Earth Gala

Swell Lab partnered with Living Water International to produce The Ends of the Earth Gala. Swell Lab was responsible for the event design, collaborating on the script, branding, production, and all marketing collateral.

The Concept that Didn’t Make the Cut

As we developed the aesthetic for an event we like to try out different ideas. Our original concept for this event was inspired by travel scrapbooks. Ultimately our team decided to go with a look that felt more elegant and glamm-y (is that a word?) but we liked this look so much we thought we’d share it here.

Lucy Gala

Swell Lab partnered with Living Water International to produce the Lucy Gala. This event was about celebrating women around the world. Swell Lab was responsible for the event design, collaborating on the script, branding, production, and all marketing collateral.

Arise Gala

Swell Lab partnered with Living Water International to produce the Arise Gala event. Swell Lab worked on everything from storyboarding the script and structure of the event to producing the video content and branded materials.

One Thirst Global Event

Swell Lab partnered with Living Water International to produce their 2021 Global Event. The event was hosted in cities in America, Africa, Central America, South America, and Asia. Each event cast the same vision but with local language customizations either through custom voiceovers, subtitles, and stories.

Swell Lab produced a short film telling the story of Living Water. We also crafted the event brand and collateral.

Save the Date

This oversized save the date made for an eye catching, low cost, refridgerator worthy piece to tease the event prior to sending the invitation.

Invitation Kit

The invitation is designed as a gate folded card. We did this to create a unique and interactive element but at a low production cost. When folded this oversized invitation fits into a standard size envelope.

The rest of the invation kit included a response card and envelope, sponsor list, and outer envelope.

Email Marketing

Event Website

Forward Gala

Swell Lab handled all creative direction for the Forward Gala including branding, event design, lighting, audio, and video production. This event followed a 25th-anniversary event in which we celebrated the last 25 years of Living Water International. Now it’s time to look forward to the next 25 years. This forward-thinking direction inspired the event name as well as the futurist, modern, low-poly look of the event. All of the low-poly illustrations were done by hand based on photos.

Day 11

Swell Lap partnered with Living Water International and the 10 Days Project to produce Day 11—a special event on the campus of Texas A&M featuring Bob Goff and Phil Wickham.

Swell Lab was responsible for the branding including a separate teaser campaign called “FLOOD”, an event microsite, and event hype loop.

At the Day 11 event all of the screens played this hype loop before and after the event. This was a really dynamic way to share the visuals of the cause and promote the brand of the event.

We created a teaser campaign called #FLOOD to pre-launch the event. The following posters and social graphics were spread all over campus leading up to the launch.