Breakaway

Swell Lab partnered with Breakaway on the campus of Texas A&M. Breakaway is one of the largest Christian on-campus gatherings in the country packing out sporting venues on a weekly basis.

The following is a small sample of the various apparel concepts we worked on this year.

Breakaway changes venues weekly so to keep everyone in the loop we designed this plastic luggage tag. The luggage tag comes inside of a small kit that promotes the app and special venue information.