Oak Story

Swell Lab partnered with Oak Story to name and brand Oak Story Realty, Oak Story Design, and Oak Story Homes.

A Comprehensive Brand Guide

Crafting a cohesive brand is pointless if you don’t have a guide to keep you on track as you scale, pivot, and build new strategies. We developed a an 80+ page brand guide that explains the heart beat of the Oak Story brand. Rules. Fonts. Color Codes. Audience. Everything new staff and vendors would need to know to continue building the brand.

A Business System Distinct to Each Sub Brand but Cohesive with One Another