Day 11

Swell Lap partnered with Living Water International and the 10 Days Project to produce Day 11—a special event on the campus of Texas A&M featuring Bob Goff and Phil Wickham.

Swell Lab was responsible for the branding including a separate teaser campaign called “FLOOD”, an event microsite, and event hype loop.

At the Day 11 event all of the screens played this hype loop before and after the event. This was a really dynamic way to share the visuals of the cause and promote the brand of the event.

We created a teaser campaign called #FLOOD to pre-launch the event. The following posters and social graphics were spread all over campus leading up to the launch.