Grove Coffee

Swell Lab partnered with Grove Coffee, a brand new coffee start-up in the Chicago area, to create a brand around coffee and community. We designed a responsive identity system based on simplicity and accessibility. The lowercase ‘g’ is modeled after a coffee cup on it’s side or viewed from above.

Interior Concepts & Brand Messaging

Swell Lab also consulted on the interior design and brand messaging for Grove. Our goal was to create a comfortable and family-friendly space. Simple materials make consistency easy and affordable. Infographic-styled menus help educate customers about how each drink is made. A kid’s area we call “Acorns” holds a collection of unique themed toys that welcomes families. Renaming the staff “Hands” plays on the Grove theme equalizes the staff, and plays up the service aspect.

A statement wall with the message “Grove Close” promotes a connection theme and plays on the grove theme and will provide a social worthy backdrop for photos.