T-BOLT Football Foundation

Swell Lab partnered with the T-BOLT Football Foundation to brand an organization centered around football and community in the Chicago area. Our goal was to create something that was just as comfortable at an elegant fundraiser as it is cheering on the team from the sidelines. Deliverables included a responsive identity system, a business system optimized for short-run or in-house printing, social artwork templates, a brand style cheat sheet, and apparel.