How are the world’s most popular brands built? How do they maintain consistency across mediums, platforms, and massive teams?
How can your brand do the same thing?
Swell Lab developed Brand R&D to answer these questions.
Brand R&D is a simple way to help any organization capture and understand their brand. It guides teams through a strategic process, to achieving understanding, definition, and alignment. It systematizes what would otherwise be an abstract process to ensure that, when we arrive at our destination, we’re in the right place.
How can an animated film about talking animals make you cry? Why can’t we get enough movies about British spies? How can a 4-minute film raise $3,000,000 for clean water projects?
Humans have been telling visual stories for 30,000 years. We’re hardwired for storytelling.
At Swell Lab, we’ve made it our mission to decode what makes stories work from cave drawings to the internet. We’re applying that expertise to tell stories that increase revenue for our clients so they can do more of the great work they’re doing.